Privacy Policy

We collect information you provide when submitting an enquiry form, including your name, email address, phone number and business details. This is collected in accordance with the Australian Privacy Principles under the Privacy Act 1988 (Cth).

We use your information to respond to your enquiries, process partnership applications, and communicate with you about our services. We will not share your information with third parties without your consent, except where required by law.

Our services comply with the Australian Consumer Law (ACL) as set out in Schedule 2 of the Competition and Consumer Act 2010 (Cth). You have consumer rights and guarantees that cannot be excluded under Australian law.

We comply with the Spam Act 2003 (Cth). We will only send you commercial electronic messages with your consent and will always provide an unsubscribe option.

For NSW residents, we also comply with the Privacy and Personal Information Protection Act 1998 (NSW) and the Health Records and Information Privacy Act 2002 (NSW) where applicable.

Our website uses cookies and similar tracking technologies to improve your browsing experience, understand how our site is used, and support our affiliate marketing and advertising operations. Cookies are small text files stored on your device.

Analytics cookies: We use Google Analytics to collect anonymised data about how visitors use our website (pages visited, time on site, traffic source). This data is processed by Google (Alphabet Inc., USA). You can opt out via Google’s opt-out tool.

Advertising & social media pixels: Our website uses the Meta Pixel (provided by Meta Platforms, Inc., USA) and the Pinterest Tag (provided by Pinterest, Inc., USA). These are small pieces of code that record actions you take on our site, such as the pages you view, so that we can measure traffic and, where relevant, show you advertising on Facebook, Instagram and Pinterest. You can manage or opt out of this advertising through your Facebook and Instagram ad preferences, your Pinterest privacy settings, or industry opt-out tools such as youronlinechoices.com.au.

Newsletter & popup cookies: We use MailerLite to manage our newsletter sign-up forms and popups, and to send email updates. MailerLite may set cookies to remember whether you have already seen or dismissed a sign-up form. Data is processed in the EU.

Affiliate tracking cookies: When you click a link to a partner brand, an affiliate tracking cookie (typically lasting around 30 days) is placed on your device. This allows us to determine whether a purchase was made following your visit, so the partner brand can pay us a commission. This is at no extra cost to you.

You can disable or delete cookies in your browser settings at any time; however, this may affect the functionality of this website.

partydresses.com.au participates in affiliate marketing programs. We may earn a commission when you click on links to our partner brands and make a purchase. This is at no extra cost to you. For full details, please see our Affiliate Disclosure.

We take reasonable steps to protect your personal information from unauthorised access, disclosure or misuse in accordance with the Privacy Act 1988 (Cth).

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

Enquiry and partnership application data is retained for a maximum of 3 years from the date of last contact. Newsletter subscriber data is retained until you unsubscribe. You may request deletion of your data at any time by contacting us at hello@partydresses.com.au.

We share your data with the following trusted third-party service providers who assist us in operating our website and services. Each provider is bound by their own privacy obligations:

Google Analytics (Alphabet Inc., USA) — website analytics. Privacy policy: policies.google.com/privacy

Meta Platforms, Inc. (USA) — the Meta Pixel, used for advertising measurement and audiences on Facebook and Instagram. Privacy policy: facebook.com/privacy/policy

Pinterest, Inc. (USA) — the Pinterest Tag, used for advertising measurement and audiences on Pinterest. Privacy policy: policy.pinterest.com/privacy-policy

MailerLite (MailerLite UAB, Lithuania) — email marketing, newsletter sign-up forms and popups. Privacy policy: mailerlite.com/legal/privacy-policy

Contact Form 7 / Akismet (Automattic Inc., USA) — spam filtering of form submissions. Privacy policy: automattic.com/privacy

By using our website you consent to your data being transferred to and processed in countries outside Australia, including the USA and the EU. We take reasonable steps to ensure these providers maintain appropriate data protection standards.

Under the Australian Privacy Principles (APPs), you have the right to: request access to the personal information we hold about you; request correction of inaccurate or out-of-date information; opt out of direct marketing communications at any time; and make a complaint about how we have handled your personal information.

To exercise any of these rights, contact us at hello@partydresses.com.au. We will respond within 30 days.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or by calling 1300 363 992.

We may update this Privacy Policy from time to time. Where changes are material, we will notify you by posting a notice on our website or by email if you are a subscriber.

The date at the top of this page indicates when the policy was last updated. We encourage you to review this policy periodically.

For any privacy questions please contact hello@partydresses.com.au. We will respond within 30 days.